5 Landing Page Options for Book Giveaways
A landing page is a simple, distraction free web page that is designed to present your book giveaway and collect email addresses. Typically, no other menu options or clickable links are presented. If someone lands there, they should only have two options - sign up or close down the page.
Example Landing Page
The secret of growing your email list is to drive traffic to your landing page with the objective of converting a good percentage into email subscribers, where you can use email autoresponder sequences and broadcast emails to build a more intimate relationship with subscribers.
Social media is a good source of traffic. If you consider Facebook, Twitter, Instagram and the other platforms as a funnel, your activities on these platforms can help to drive traffic to your landing pages. This can be done organically or enhanced through paid advertising. Twitter is best for reaching people organically as you can post frequently. Facebook and Instagram are less helpful organically, but can be excellent sources of traffic when boosted with paid advertising campaigns.
The Emailer Option of Author Platform Sidekick takes an organic approach. It automatically posts a specially formatted graphical 'welcome' tweet to each new follower as an @reply, which ensures it appear in their notifications area rather than just their standard timeline. When clicked on, the user is taken to a landing page specified by the author where they can sign up.
However, not every author has a ready made landing page to send the potential subscribers to. But there are many ways to achieve this. Here’s our round up of the options available to you and the pros and cons of each approach:
YOUR AUTHOR WEBSITE
Mailing List Systems Supported: All (theoretically)
Pros: A dedicated landing page on your own website give you full creative control over how it looks, including the images and text. The fact that it’s hosted on your website means that this is the domain name that will be displayed in the website card, giving potential subscribers confidence that the offer is directly from the author. You can add as much graphics and text as you feel is appropriate to sell your free offer. And you can experiment with different pages, to narrow down on one that converts at the highest rate.
Cons: If you are not familiar with designing pages on your website, then you may need to pay for this page to be created. Some websites/themes prevent you from removing the standard menu items (an ideal landing page has no menu items or other distractions).
Price: From $10/month
Mailing List Systems Supported: ActiveCampaign, AWeber, ConvertKit, MailChimp, and MailerLite
Pros: Many authors already use BookFunnel to streamline and simplify the eBook download process for their readers. Bookfunnell now allows you to easily create good looking landing pages that integrate directly with your mailing system. You can point different BookFunnel pages to different lists in your mailing list system, which means you can track which email addresses originate from Sidekick.
Cons: The landing pages display BookFunnell's URL and branding. Cannot be integrated with your own website.
Price: From $20/month
Mailing List Systems Supported: MailChimp and MailerLite
Pros: Simple to set up.
Cons: Landing pages are limited to the strict Instafreebie format. Personalised branding is only available on the highest plan ($50/month). Signup form forces reader to provide First and Last names (too many fields to fill in can be a deterrent for some people). The download process is not easy for readers and so many authors also provide a BookFunnel link in their first email.
Price: From $10/month
Mailing List Systems Supported: MailChimp, Convertkit and AWeber
Pros: Good looking, customisable, professional looking landing pages. Drag and drop interface. Can be hosted within your WordPress site via a plug-in. Can build a long sales-page format and include other information to sell your book, e.g. testimonials, videos, audio book samples, etc. (Beware of making page too cluttered).
Cons: Signup form forces reader to provide First and Last names (too many fields to fill in can be a deterrent for some people).
GENERIC LANDING PAGE SERVICES
Pros: There are many generic landing page services available, which provide the capability to build a dedicated page for selling almost anything using a drag and drop style interface. The four most popular services are Leadpages, Thrive Themes, Unbounce, OptimizePress and Instapage. They provide many templates. Some provide hosting options. All enable integration to your own website.
Cons: Can be expensive. There is a learning curve. Not specifically geared towards authors.
Author Platform Sidekick's Landing Page Recommendations
As you can see, there are lots of options. Your choice will be heavily influenced by your technology skills and your budget.
The best option is to have the landing page hosted on your website. That means your URL will display in the Twitter Website Card, indicating to the potential subscriber even before clicking that they are about to be taken to your website. You can achieve this by setting up a custom landing page on your website, using BookLaunch.io's WordPress plug-in (if your website is on WordPress) or by using the integration capabilities of any of the generic landing page services.
If this is not an option, then BookFunnel is probably the best choice (assuming you are using a mailing list system it supports). Most authors already take advantage of BookFunnel for it's capabilities in making it easy for readers to download an ebook onto their eReader device, so you'll get email capture and easy book downloading in one package.