PROMOTER . . . good brand authorities earn the right to promote in moderation

Even Brand Authorities Market Their Books

When you are a brand authority, you write and share value added content to your followers. The content is typically non-salesy in nature, reinforcing your brand authority.

As a brand authority, you can expect a certain amount of indirect book sales from this strategy.

But it will be a low percentage.

If you never remind people about your books, they’ll forget.

If you don’t tell people to buy them, they more often won’t!

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Sidekick Promoter for Twitter

Fill Your Marketing Queue

Sidekick Engager posts non-promotional content on your behalf, helping to establish you as a brand authority. If most of what you post is non-promotional and value adding, then that gives you license to post promotional content some of the time. Load a tweet campaign based on marketing you and your books. No limit to the number of tweets you can load. Content automatically recycles. Drip feed up to twelve marketing tweets/day.

Promote Special Offers

Authors often run discount or free promotions for their books. When active, it's important to let your followers know about these special offers. Load a tweet campaign based on your scheduled promotion, which only runs for the dates that your special offer is active. No limit to the number of tweets you can load. Content automatically recycles. Drip feed up to twelve promotion tweets/day. One promotion active at a time.

Define Frequency

You control the frequency for how often Sidekick tweets. Block out certain days/times of the day. You can even define a random pattern, and Sidekick will post the next update between ten minutes and four hours after the last tweet.

Exploit the Social Media 80:20 Rule

There is an 80:20 rule on social media.

If you spend 80% of your time engaging with and adding value to others, you can use the remaining 20% to promote yourself.

In a world where social media is free, people expect a limited amount of promotion.

In moderation!

‘Adverts’ are justifiable, if the majority of what you post is non-promotional.

This is why Sidekick's Promoter plan is only available on top of the Engager plan.

What our customers are saying:

It works!

Automation is great for busy authors, and this service manages that in a smooth and efficient manner. I would certainly recommend it.

MARK DAWSON  //  Thriller Author

It gives you a "set and forget it" marketing machine

Ian knows how to market to Twitter. If authors believe their readership has a presence on Twitter, they should definitely give this service a try.

LACY WILLIAMS  //  Romance Author

Automatically Drip Feed Deliberately Promotional Content

People buy from people they’ve built a relationship with or trust. 

As a brand authority, posting value added content every day, you earn that trust and build that relationship.

Giving you permission to occasionally promote your wares.

And if you do promote your wares, some people will buy. Some will retweet, spreading the word to others, who might discover you as a brand authority.

But many will ignore you, safe in the knowledge that you’re next tweet is going to be adding value to their lives one again.

No one is offended if you occasionally promote your books

It's Easy to Set Up Sidekick Promoter

01

Connect to Your Twitter Account. We take care of connecting Sidekick to your account. It remains connected while your subscription is active. 

02

You populate your Marketing Queue. Your Author Platform Sidekick customer dashboard allows you to upload all the tweet content promoting your books. This can include text, hashtags, URLs and images. You also define the publishing frequency. URLs may target your own website, Amazon, other bookstores, InstaFreebie, BookFunnel or any other place you want people to go.

03

Whenever you have a special offer, you populate your Promotion Queue.  This is a queue that is active only between dates you specify. You upload all the tweet content promoting your special offer. This can include text, hashtags, URLs and images. You also define the publishing frequency. URLs may target your own website, Amazon, other bookstores, InstaFreebie, BookFunnel or any other place you want people to go.

04

Sidekick takes it from here. Sidekick automatically cycles through your Marketing queue and, if active, your Promotion queue, posting at the rates you define, putting each tweet to the back of the queue. No further action is required by you, yet your Twitter account regularly posts directly promotional content. Sidekick recommends only using Promoter alongside Engager to balance your tweet stream.

IAN SUTHERLAND  //  Chief Sidekick


I am the founder of Author Platform Sidekick and the author of Advanced Twitter Strategies for Authors, highly regarded as the best practice guide for authors to exploit Twitter in order to successfully market and sell more books.  

I'm also the bestselling author of the Brody Taylor Thriller Series, which I promote using my author platform. I have over 120,000 followers on my Twitter fiction author account, @iansuth and over 50,000 followers on my non-fiction account, @ianhsuth. 

This picture shows me live-tweeting from London's Foyles bookstore on behalf of the Alliance of Independent Authors at one of their Fringe events.

Ian Sutherland

Team Up With Hundreds of Authors

Ian is Extremely Professional To Work With

Posting on Twitter was not only eating into my writing time but also into my personal time with family. Author Platform Sidekick was a blessing in disguise. I recommend it to all busy authors who want to build a platform on Twitter. You won't regret it!

PAMITA RAO  //  Sci FI & Fantasy Author

Find New Readers While You Sleep

I tend to spend more time on Facebook than Twitter, so I knew I wasn't using Twitter to my advantage. What I like about Author Platform Sidekick is that I don't have to do anything at all!

LEE STRASS  //  Multi-genre Author

Author Platform Sidekick is proud to be an Alliance of Independent Authors Approved Partner Member. All services listed are checked against ALLi’s code of standards and approved via the ALLi Watchdog team.

Promoter Subscription Plans

  • MONTHLY PLANS
  • ANNUAL PLANS

Annual plans include a 25% saving.

PROMOTER
(includes Engager & Team Up PLUS)

$35/mo

Credit Card or PayPal Accepted

Promoter

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Marketing tweets: Unlimited

Marketing tweet rate: Up to 1/hr

Promotion tweets: Unlimited

Promotion tweet rate: Up to 1/hr

Engager

Evergreen tweets: Unlimited

Evergreen tweet rate: Up to 4/day

Newsdesk feeds: Up to 30

Newsdesk tweet rate: Up to 1/hr

Team Up Plus

Tweet variations: Up to 7

Posting Frequency: Once/day

Reciprocity: Once/day

Weekly promo tweet: Optional

$35/mo

Credit Card or PayPal Accepted

PROMOTER
(includes Engager & Team Up PRO)

$39/mo

Credit Card or PayPal Accepted

Promoter

graduation-cap

Marketing tweets: Unlimited

Marketing tweet rate: Up to 1/hr

Promotion tweets: Unlimited

Promotion tweet rate: Up to 1/hr

Engager

Evergreen tweets: Unlimited

Evergreen tweet rate: Up to 4/day

Newsdesk feeds: Up to 30

Newsdesk tweet rate: Up to 1/hr

Team Up Pro

 Tweet variations: Up to 14

Posting Frequency: Twice/day

Reciprocity: Once/day

Weekly promo tweet: Optional

$39/mo

Credit Card or PayPal Accepted

100%


MONEY BACK GUARANTEE


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100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you are not happy with any aspect of the Author Platform Sidekick service within the first 30 days, just let us know and we'll send you a prompt refund.

Ian Sutherland

Frequently Asked Questions

What happens after I sign up?

Can I update the information I provide Author Platform Sidekick?

Do I have to take part in Team Ups and Engager if I subscribe to Promoter?

Can you advise me on how to write my promotional tweets so that I don't appear spammy?

Do I have to do anything at all on Twitter?

How can I get a refund?